SoftBank’s new advertisement for its 5G cellphone service stars on-screen character Bruce Willis crashing his way through a house while wearing a blue hoodie and white shirt. The Die Hard and Golden Globe-winning entertainer is none other than the time-traveling cat Doraemon, in spite of the fact that he’s very un-catlike in his appearance.


The advertisement debuted in Japan on Friday, that day SoftBank revealed its 5G service. The promotion recommends that 5G is another distinct advantage Doraemon can use, similar to the Anywhere Door and 4D Pocket. Bruce Willis is joined by entertainers Aya Ueto, Kanako Higuchi, and Dante Carver. Ueto, Higuchi, and Carver play the Shirako Family (White Family), repeating characters in SoftBank advertisements.
Source: Comic Natalie